Marketing is the image you are trying to present to others.
Branding is how others see you.
Pay-per-click campaigns (PPC) can be very helpful. However, deciding whether or not you want to run a PPC campaign for your business should depend on your goals.
Blogging can do wonders for your business online. Through blogging, your website’s search ranking increases and your site can be found by search engine like Google and Bing. When blogging about FAQs or subjects related to your product and services, you also position your company as an industry leader. So to answer the question at hand, blog as often you can.
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